Our concept
One jar. One refill. A smarter way to grow.
The Monkids model connects retail discovery with convenient online refills — creating a simple path from first purchase to a long-term customer relationship.
Online continuity.
The idea is simple
The jar builds visibility. The refill moves the relationship online. The subscription makes it last.
Instead of asking one channel to do everything, each format does what it does best — while retail and e-commerce strengthen each other.
One connected journey
From the retail shelf to recurring online growth.
The first purchase does not need to be the end of the transaction. It can be the beginning of a direct and lasting customer relationship.
Meet Monkids in retail
The jar creates shelf presence, builds trust and makes the first purchase easy in pharmacies, grocery stores and selected retailers.
Continue online
When it is time to refill, the customer can move online and order a lighter pouch designed to replenish the jar already at home.
Stay through subscription
Subscription turns a one-time purchase into a convenient routine and gives the local business more predictable recurring sales.
Two formats. Two strengths.
Designed around how each channel creates the most value.
The jar attracts
A strong physical format that creates visibility, communicates quality and gives customers a product designed to be kept and reused.
The pouch continues
A refill format that is lighter to ship, uses less packaging material and fits naturally into e-commerce and subscription.
Our recommendation: use the jar to build the brand in retail and the refill pouch to drive online continuity. The final channel setup can always be adapted by the local partner to fit its market.
Why it works
A simpler route to profitable growth.
Retail builds trust
The physical shelf gives customers a familiar and credible place to discover the brand.
Online builds the relationship
Refills create a natural reason for customers to return directly to the brand.
Subscription builds continuity
Recurring deliveries support more predictable demand and a more stable customer base.
Refills improve delivery efficiency
The lighter pouch is easier to ship and uses less packaging material than sending a new jar every time.
Beyond the discount cycle
Growth should come from relationships — not only promotions.
In an online market often driven by campaign pricing, the Monkids model creates another path: win the first purchase through strong retail presence, then earn the repeat purchase through convenience.
