Our story
A small family business with a big heart.
Monkids was born from decades of experience in healthcare, pharmacy and entrepreneurship — and from one simple idea: supplements for children should be both high quality and something kids actually want to take.
Where it began
From healthcare to pharmacy — and eventually gummies.
Our story starts with Pelle Larsson. nurse by training, entrepreneur by nature, and always curious about how to make everyday health a little better..
After years spent close to patients, families and healthcare, Pelle took a leap into the world of pharmacy. Together with Anna, he acquired and ran four pharmacies within Sweden’s Apoteksgruppen network. Day after day, they met parents looking for simple, trusted ways to support their families’ health.
So in 2017, Monkids was born — a Swedish gummy brand created to combine carefully selected nutrients with great taste, playful design and products kids actually look forward to taking.
The next generation
Built by one generation. Grown by the next.
Pelle and Anna founded Monkids in 2017. Today, Monkids is still 100% family owned — now with the next generation, Pelles son Christopher, leading the way.
The family spirit is exactly the same. The dreams are just a little bigger. We want to bring Monkids to more families, in more countries, without losing the curiosity, closeness and personal touch that got us here in the first place.
We are still very much a hands-on family business. New gummy ideas, customer feedback, retailer conversations and slightly wild new opportunities all tend to end up in the same place: around the family table. That is how Monkids started — and it is still how we like to do things.
Our philosophy
We know gummies! Inside and out.
Exceptional taste, high-quality ingredients and plenty of innovation. From flavour and texture to nutrition and formulation, we are always looking for ways to make a better gummy.
Great taste
Enjoyable flavours and playful formats help make daily routines easier for children and families.
Trusted quality
Products developed with carefully selected nutrients and the quality expectations of a Nordic pharmacy brand.
Constant curiosity
We listen to families, partners and the market — then turn real needs into useful new products.
Monkids today
A family story with proven momentum.
Created by Pelle and Anna Larsson.
Chosen by families year after year.
Independent, personal and hands-on.
Developed and produced in Sweden.
A growing portfolio for kids, teens and families.
